Text & Layout

May 6, 2014 § Leave a comment

I’ve decided to incorporate a couple pages of text in my poster series, one being used as a sort of ranty essay style piece of writing, and the other as a context forming piece, allowing for the audience to fully understand the depth to my design work.

In my feedback it was also mentioned that it was unclear of what my taxonomy actually was, so I decided to implement each cap.

These are the layout options for said text:

Extra Designs

May 5, 2014 § Leave a comment

These are the additional 6 mandalas I’ve created for the use in my final designs, all unique in their own way, most using different methods of design. Now that I’ve created these, I can apply them to the final posters!

Screen Shot 2014-05-12 at 17.30.49

 

 

Screen Shot 2014-05-12 at 17.25.13

 

 

Screen Shot 2014-05-12 at 17.24.42 Screen Shot 2014-05-12 at 17.04.43 Screen Shot 2014-05-12 at 17.04.30 Screen Shot 2014-05-12 at 17.03.57

Poster Colour & Texture

May 5, 2014 § Leave a comment

As far as colour is concerned, after experimenting, I’ve decided that the darker colours work best with the imagery. Dark colours compliment the design greatly, making it more prominent as a result of the darker tones. Lighter colours appeared to retract from the design, in my opinion, thus the reason I shall not be using them.

With dark backgrounds comes light text, in this case: pure white, making it appear more distinctive.

I experimented with a range of background textures to see if they at all harmonised with the design. Textures I tested included materials such as papers and other fabrics, wood, wall textures, painted textures, and grungy textures. I found that the grungy/warn texture effects gave the design some extra depth and personality, gaining a dark under tone, to the already bleak wording used.

Poster Typography & Stroke

May 5, 2014 § Leave a comment

For typography I experimented with a variety of type faces, including both serifs and san-serifs, and more quirky type sets; each with both lower & upper case lettering. I experimented also with the text alignment, justification and size.

The large bodies of text on the 2nd and 3rd pages I’ve used lower case type, as this allows for much more comfortable readability, making the whole thing easier on the eyes, since it’s quite a scale of text to digest. For the captioning I’ve chosen to stick with a fully capital case set, as I feel this emphasises the statements, messages and quotes and their meanings; also it retains a certain consistency that works rather well with the rest of the design. I used three vertical columns in a grid layout, stretching from the top to the bottom of the page, respectively, to accompany the masses of text on the first few pages. This design layout gave the most appealing visual structure, while still allowing for good legibility; there’s a nice flow of design this way. For the captioning, I used a single text box which mainly had central alignment of text, keeping the symmetrical balance aspect of the design process. The rest of the text was justified, presenting neat columns of text on the first pages, and where applicable in the captions. To make the text really ‘pop’ out, I chose to use white  as the type colour, any other colour seemed to retract from the design, I want the main focus to be on the designs, not the text.

I felt there could be a subtle addition to the design and text, this would become a faint white line, creating a sort of union between the two. I played around with other border styles and stroke properties, settling with the singular white line.

Taxonomy Rationale

May 5, 2014 § Leave a comment

Using my taxonomy collection of bottle caps, my paramount aim is to inform and enlighten people of the darker side of to the particular subject of consumerism and capitalism, and the consumer culture attached. The subject is to be communicated through the (predominantly) branded bottle caps, creating a branded mandala (a religious art form found in the Buddhist and Hindu faiths) in combination with a small body of text commenting on the subject matter. All of this is portrayed in an oxymoronic and satirical fashion, displaying an immense contrast, yet illustrating some comparisons also; between religion, cultural ways of life and thinking in different parts of the world (with focus on consumer culture in the West (mainly)), and thoughts on money and exploitation. With this I hope to give some deeper cultural insight to people, showing the shadowy nature of corporations, deriving from the western world, and their harm to the third and second worlds, making the cultural aspect relative to everyone on this Earth in some form.

My design outcomes are presented in a 13 poster (A1) series, including a title page, two pages of dialogue gaining context, and ten pages of mandala designs accompanied by text. A small magazine/book is also presented with this same content.

I feel the message I’m communicating is portrayed in a meaningful, multi-cultural, and clear manner, through a dark wittiness, and anti-advertising techniques, all lending to an effective design outcome.

Typography

May 5, 2014 § Leave a comment

For typography I experimented with a variety of type faces, including both serifs and san-serifs, and more quirky type sets; each with both lower & upper case lettering. I experimented also with the text alignment, justification and size.

The large bodies of text on the 2nd and 3rd pages I’ve used lower case type, as this allows for much more comfortable readability, making the whole thing easier on the eyes, since it’s quite a scale of text to digest. For the captioning I’ve chosen to stick with a fully capital case set, as I feel this emphasises the statements, messages and quotes and their meanings; also it retains a certain consistency that works rather well with the rest of the design. I used three vertical columns in a grid layout, stretching from the top to the bottom of the page, respectively, to accompany the masses of text on the first few pages. This design layout gave the most appealing visual structure, while still allowing for good legibility; there’s a nice flow of design this way. For the captioning, I used a single text box which mainly had central alignment of text, keeping the symmetrical balance aspect of the design process. The rest of the text was justified, presenting neat columns of text on the first pages, and where applicable in the captions. To make the text really ‘pop’ out, I chose to use white  as the type colour, any other colour seemed to retract from the design, I want the main focus to be on the designs, not the text.

Poster Designs

May 5, 2014 § Leave a comment

Here’s a link to ,my final designs in a high resolution PDF form

I also mocked up the results onto some posters:

 

 

 

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