May 7, 2014 § Leave a comment

Here’s some progress I’ve made with the brief. I created three illustrations of Tyler, the Creator, each showing a different side to him, a different personality or trait. With these I wanted to demonstrate his multiple personalities he has, as he clearly talks about in his music. The first illustration represent Tyler in an aggressive and angry state, this is his emotional side, the second illustration is an interpretation of ‘Wolf Haley’, his alter ego which is all the evil in his life, and the final illustration depicts Tyler in a happy state, or can be seen as ‘Dr. TC’ (Tyler’s subconscious). I’ve intentionally left the eyes out, as this is another theme that runs through Tyler’s work and style, his illustrations and photo manipulations will often have the eyes cut out of faces, and even often have his eyes shown as one solid colour, as in the ‘Yonkers’ music video.

I needed to link the poster to the actual event — him winning the MTV Moonman award for Best New Artist — so I created some sketches of this figure. I also wanted to implement another characteristic of Tyler’s work into this, so I managed to sneak in an inverted cross within the pole of the Moonman award. To actually insert this Moonman into the design, I decided the most fitting place would be Tyler’s cap, where a design would usually sit; removing the original logo I’d made and replacing it.

The last image shows another possible design outcome, using these illustrations.

Screen Shot 2014-05-15 at 13.15.02

Screen Shot 2014-05-15 at 13.05.22 Screen Shot 2014-05-15 at 13.05.40 Screen Shot 2014-05-15 at 13.05.33



Screen Shot 2014-05-15 at 13.16.27

Screen Shot 2014-05-15 at 13.16.57

Screen Shot 2014-05-15 at 13.14.42


Screen Shot 2014-03-06 at 14.28.48


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