Packaging / Type and Layout
March 5, 2014 § Leave a comment
I experimented with typographical aspects, such as size, alignment, tracking, kerning, stroke – outlines & boldness, and weight. Aswell as this I looked at logo positioning, where it could possibly sit on the packaging, and the overall size of the logo itself. I tested the use of both light and heavy weighted font types, to see which worked most effectively with my favourite border designs.