Packaging / Type and Layout

March 5, 2014 § Leave a comment

 

 

 

 

 

I experimented with typographical aspects, such as size, alignment, tracking, kerning, stroke – outlines & boldness, and weight. Aswell as this I looked at logo positioning, where it could possibly sit on the packaging, and the overall size of the logo itself. I tested the use of both light and heavy weighted font types, to see which worked most effectively with my favourite border designs.
type layout

type layout2

 

type + border layout_size

 

type + border

 

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