Wheel of Every Day Life / Consumerism Mandala

November 12, 2013 § Leave a comment

Wheel of Every Day Life, a giant mandala made from the logos of mega brands by Swedish artist Gunilla Klingberg, the piece which was laminated on the tiled floor was an installation located in Houston right next to a shopping arcade. Each ring is made up of a different logo, some of these including Shell, Heinz, Spar and Texaco.

Klingberg describes the installation as being “viral,” explaining, “the symbols and patterns in this mandala transform into an image of how our daily rhythm of commonplace doings blends with advertising and enters deep into our lives, homes, and minds.”

A Swedish critic noted, the New Age popularity of mandalas and the feel-good folksiness of the logos aren’t entirely at odds:

“Thus, New Age spirituality’s promise of corporal and spiritual well being merges with everyday consumer culture. They both seem to be quite agreed about what they are promising: a state in which nothing rubs or is uncomfortable–the possibility of total, rapid satisfaction of needs, accessible to everyone, all in one go. Whether it be with a new therapy or a new, more-effective washing-up liquid.”

Klingberg chooses the locations for her works specifically, in this instance she chose the centre of Houston, the city where both Fiesta and Shell are headquartered – “The logos are a link between our public and private spheres,” she adds, “maybe even to the collective unconscious.”

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