Assignment

October 17, 2013 § Leave a comment

This post will show and explain the brief we have been assigned for the Design Practice in Context module. The text below is from this PDF document: Overview of Brief of which I have highlighted the key points in orange, text in green are my own comments added from notes taken in the lecture.

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The Icon Books ‘Beginners’ or ‘Introducing’ series of graphic guides attempts to present the thought of critical thinkers in a playful and visual fashion. The aim of semester one is ultimately to produce a five page comparative treatment of two cultural theorists and a textual commentary explaining your decisions:

 

Your selection of theorist should relate to one of the perspectives that operate in the analysis Visual Culture:

 

i)                   Semiotic – Ferdinand de Saussure, Charles Sanders Peirce

 

ii)                 Psychoanalytic – Sigmund Freud, Jacques Lacan, Melanie Kleine, Slavoj Zizek

 

iii)                Ideological – Karl Marx, Walter Benjamin, Slavoj Zizek, Jean Baudrillard

 

iv)                ‘Media Theory’ – Marshall McLuhan, Jean Baudrillard, Lev Manovich

 

Note, some theorists appear in more than one category as they are influenced by a number of different perspectives. Psychologists, philosophers, theorists, as long as the key theorists link to the work I’m producing, they are OK to include.

– I could maybe look at including one philosopher who looks at the subject in a broad sense (e.g. Kant), and one who looks specifically at art/design/animation, giving both theorists/practitioners a dialogue, comparing and contrasting their views.

– What am I going to include in images, what frame, what will be left out? Capture the dimensions of thinking.

– In the context of design/animation: in what way is it represented?

– Traditions of animation/design – what’s it risen from? What/who were the inspirations? Historical location?

– In what sense do they innovate? > Introduced some new ways of looking at the discipline or a technique that impacted the practice.

TECHNOLOGY > Conceptual innovation – new tools are being developed to 1) achieve different things 2) with new technology comes new metaphors e.g. theorisation of virus (in the new age of modern technology) – meme > a viral fashion – using a germ a metaphor.

– Early psychoanalysts had an impact on adverting.

– What are the visual metaphors that occur in speech > talking about theorists/practitioners/perspectives.

– Look at where these theorists sit during their time period in the practice > arising out of a set of conditions – we’re only able to be exposed to these theories by being in certain conditions (?) – culture, class, geographical location.

Work in a visual manner for this brief

– colour the expression of ideas of these theorists

– how to position these theorists

– how do I inject life into their ideas? (humor?)

Moving from a general overview, to a quirky, fun, interesting view.

– What’s embodied into a particular designers/animators/artists work?

– how do they work?

– themes? in a theorists work

– recurring elements

– contrasts

Within Graphic Design:

– Modernist graphic styles – competitive

– distinctive styles of work/thinking (contradicting and overlaying tones).

– express the same set of tensions, but in different ways.

– Modernist aesthetic – drew a lot of industries into the modernist tensions that would otherwise be incompatible.

– Modernism sort of eats it’s self and then regurgitates its self  into Postmodernism.

– Animation invigorates, it injects life into things.

Henri Bergson (theorist) – The segmentation of time > trying to capture phenomena

Edward Moibridge (theorist & pioneer of photography) – Photographic plates of motion, configures in a scientific fashion > gridded mechanism, technology – very representational.

– approached the world in very radical ways

technological innovations allow for new ways of thinking

– cultural innovations

Étienne-Jules Marey (theorist & pioneer of photography) – Super imposing form – he overlays everything, becomes a vector based image, blurry > showing how things move through space

– 1900 – 1930 : an enormous amount of interest of representation in movement > reflects on modern design/animation.

– Look at particular practices and the theorists and innovations within them.

– Look at formal aspects of the theorist/perspective/practitioner

– style

– subject matter

– how it resonates with everything

– Map it in my way of seeing

– in a style of representation

– illustrate these cultures, theories, things

-START RESEARCHING!

– learn as much about the theorists as possible

– Tackle this with a modernist approach.

 

The examples given above are for guidance, you can substitute the suggestions for a theorist of your choice. You should focus upon aspects of their work that are relevant to the analysis of imagery and the operation of imagery in a cultural context.

 

The process of adaptation will go through a number of phases:

 

i)                  ‘Map’ the theorists in question – get a sense of their core ideas, the context in which their thought originated, and the lines of influence that develop out of their thinking (who do they later influence). This can be a straightforward concept map.

 

ii)                  Make the map more ‘playful’ and expressive consider ways to adjust the style of the map/doodle/graffiti over it – add layers of meaning.

 

iii)                Create the Icon Books adaptation/treatment that illustrates the context, core ideas and influence.

 

iv)                Produce a 2000 word text that provides a commentary on your design choices (why have you chosen to represent concepts in a particular way).

 

 

Deadlines:

 

End of week 5 (1/11/13) – Concept map and expressive map of theorist 1

 

End of week 7 (15/11/13) – Concept map and expressive map of theorist 2

 

End of week 10 (6/12/13) – Icon books treatment (5 pages)

 

End of week 12 (20/12/13) – 2000 word Contextualising

 

 

Submission of each component will be via a turnitin assignment dropbox.

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By Wednesday (23.10.13) we all should have identified one of our two theorists,‘Mapping’ the theorists in question – get a sense of their core ideas, the context in which their thought originated, and the lines of influence that develop out of their thinking (who do they later influence). This can be a straightforward concept map. I’ll be asking myself these questions about the theorist/practitioner:

  • who are they?
  • what did they do?
  • what was the significance of their practice then and now?
  • what’s the historical location?
  • when?
  • what were their influences?
  • what were the impacts of their work/theory?
  • who were their precursors?
  • who are their successors?
  • how are represented?
  • (specific to the person) traditions of animation/design – what’s it risen from? What/who were the inspirations?
  • in what sense do they innovate? > Introduced some new ways of looking at the discipline or a technique that impacted the practice (technological innovations?)
  • Can modernist or postmodernist perspectives be applied?
  • where does the theorists sit during their time period in the practice > arising out of a set of conditions – we’re only able to be exposed to these theories by being in certain conditions (?) – culture, class, geographical/historical location
  • What’s embodied into a particular designers/animators/artists work?
    • how do they work?
    • themes? in a theorists work
    • recurring elements
    • contrasts
    • wWhat are the visual metaphors that occur in speech
  • Look at formal aspects of the theorist/perspective/practitioner
    • style
    • subject matter
    • how it resonates with everything
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